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Peloton creating a B2B division

Published August 18, 2023

NEW YORK (BRAIN) — Peloton launched a B2B division that will offer its hardware and interactive software to clients in hospitality, corporate wellness, gyms, and community wellness.

Heading its B2B division will be Greg Hybl, appointed senior vice president and general manager of Peloton for Business. Hybl joins Peloton from American Express, where he led a team responsible for strategic partnerships.

According to Peloton, "the full-service offering includes a range of equipment and content-based solutions, delivering on Peloton's commitment to empower anyone, anywhere, anytime."

Peloton for Business products and services include:

  • Commercial bike: Access to a Peloton Bike that allows an unlimited number of users to ride at no charge in hotels, multi-family residential gyms, corporate office gyms, campus recreation centers, and community wellness gyms.
  • Employee benefit: Access to the Peloton App, preferred pricing on Peloton equipment, corporate engagement experiences, and an inclusive community, all through one employee benefit.
  • Partner offers: Access to enterprise-level partnerships that deliver exclusive programming and offers for the audiences of partner brands and organizations.

Peloton said in the past year, more than 7.5 million rides were done globally on its bikes in commercial settings. It also reported a 93% retention rate among team members in its corporate wellness program.

B2B clients include Hilton, YMCA, Volvo, and benefits platform and advisory services company Sequoia.

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