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Selle Royal Group becomes sole owner of Highway 2

Published October 20, 2023

COSTA MESA, Calif. (BRAIN) — Selle Royal Group is now the sole owner of distributor Highway 2; the Italy-based group previously owned 50% of Highway 2 in partnership with Continental Tire.

Following the acquisition, Highway 2 will continue to distribute SRG-owned brands Fizik, Crankbrothers, Brooks England and Selle Royal. It also will distribute Knog, and offer 100% and ABUS. It will no longer distribute Continental tires.

"This strategic action highlights SRG's commitment to establishing first-class distribution, with a strong focus on exclusive products and brands. This commitment is manifested through collaborative endeavors with SRG dealers," the company said. 

The company said the current management and operations will remain in place.

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