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Continental names QBP its 'Preferred North American' distributor

Published October 23, 2023

FORT MILL, S.C. (BRAIN) — Continental Tire has named Quality Bicycle Products its "Preferred Distributor in the US and Canada," and the German tire company said QBP, which has been selling Continental products for more than a decade, will begin carrying a wider selection this fall. Continental also announced it is enacting a Minimum Advertised Pricing program this year.

Last week, California distributor Highway 2 announced that Selle Royal Group had become its sole owner; Continental had been a 50% partner in H2 before the announcement. H2 is no longer distributing Continental tires. 

Spiridon Spiridonou, the head of Continental Bicycle said, "Our new partnership with Quality Bicycle Products represents an important next chapter for Continental as we continue to invest in the North American market. QBP's reliable service to more than 5,000 retailers, combined with their organizational support of our business objectives, make them a key partner as we look to further accelerate our market growth. Ultimately it means more of our products will be available to more retailers, enabling more cyclists to benefit from world-class Continental performance whether they ride on road, gravel or trail."

Bill Schouman, QBP's vice president of sales, said, "Continental is a world leader in tire technology and one of the most recognized brands in the bicycle industry. We're excited for this deeper partnership because of the value it brings to specialty bicycle retailers whose success depends on access to the most compelling brands and products across all relevant categories at margins that sustain their business."


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