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Guerrilla Gravity's parent company puts manufacturing equipment up to auction

Published December 6, 2023

DENVER (BRAIN) — Revved, the parent company of closed mountain bike brand Guerrilla Gravity, is auctioning its manufacturing equipment this month following the appointment of a state court receiver. 

The auction, to be held Dec. 14, includes more than 400 lots of thermoplastic manufacturing machinery and intellectual property for making frames and rims. 

The auction listings include "five late-model Haas machining centers, two mold trimming routers (including a pristine 2022 Multi-cam), a finishing department equipped with powder coating machinery and ovens, and an extensive array of support equipment – from compressors and chillers to cranes, tools, warehouse equipment, computer tablets, and office furniture. Additionally, the auction features spare bike parts, bike repair stands, and assembly tools," according to a press release from ThreeSixty Asset Advisors, which is coordinating the auction.

The auction listing says that a "Rim Manufacturing Line with related Patents" and a "Frame Manufacturing Line with related Patents" are being sold.

The auction will be in a live webcast format. A public viewing of the lots will be held on Wednesday, December 13, from 9 a.m. to 4 p.m. at 1495 South Acoma Street in Denver. More information on the auction is available at 360bid.sale

Guerrilla Gravity quietly closed shop this summer. The auction listing refers to a liquidation process mandated by a state court receivership. Revved's former CEO Will Montague, did not respond to inquiries from BRAIN and our sister site Pinkbike.com. 

Guerrilla Gravity launched in 2011. As it ramped up production of aluminum frames in Colorado it received two grants totaling $130,000. In 2019 it began producing thermoplastic carbon fiber frames in Denver using a patented process and announced plans to market its manufacturing technology to other manufacturers. In 2020 the company said it was setting sales records in the early days of the pandemic. 

Last month the company announced that to support existing Guerrilla Gravity customers, remaining proprietary frame parts would be sold by Colorado's Canfield Bikes; the announcement also confirmed the closure. 

"I'm glad our customers will be in good hands with a fellow Colorado bike company," Montague said in the Canfield Bikes statement. "Creating and growing GG alongside our amazing team has been the experience of a lifetime. I'm eternally grateful to all the riders, employees and everyone else who supported us along the way. Having a great group like Canfield on board to provide riders with continued support provides peace of mind as we conclude our journey."

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