You are here

Two Three Bird acquires Project 529

Published June 5, 2024

SEATTLE (BRAIN) — Two Three Bird, a cyclist insurance company, has acquired Project 529, a bike-registry and recovery company. 

Two Three Bird operates several insurance brands operating globally, including Sundays Insurance, Velosure, Direct Line Cycling Insurance, Wiggle Cycle Insurance, and Bicycle Network Insurance. It plans to bundle Project 529 with Sundays Bicycle Insurance and its Hubtiger workshop and bike rental management software.

"Project 529 has become a powerful ally for cyclists, significantly reducing bike theft by 70% in areas like Vancouver, BC," said Project 529's CEO, Lara Ferroni, who co-founded Project 529 with fellow Microsoft veteran J Allard. "With over 3 million searchable bikes so far, it's clear evidence of the community's trust in its ability to protect their bikes and enhance safety for all cyclists."

Two Three Bird's CEO, Theo Grobler, said the acquisition will expand its platform while reducing bike theft. "Our mission aligns seamlessly with Project 529's revolutionary approach to keeping riders riding," Grobler said. "This acquisition is not just about expanding a platform; it's about empowering cyclists worldwide to ride with confidence and peace of mind, knowing they are supported by the most robust bike security eco-system available."


More information:

Topics associated with this article: Mergers, Acquisitions & Investments

Join the Conversation