BLOOMINGTON, Minn. (BRAIN) — Sidi is working with its exclusive U.S. distributor, QBP, to launch a new consumer website. The site, which is managed by QBP, offers direct sales and points consumers toward nearby stores.
"The e-commerce-enabled site was established to inform, inspire, and engage riders while showcasing the Sidi assortment available in the U.S. market,” Bill Schouman, QBP's vice president of sales, told BRAIN in an email.
"Importantly, the platform is designed to support — not compete with — Sidi’s dealer network. The site integrates the Locally retailer locator tool, enabling riders to find and purchase products from their preferred nearby stores. Consumers may choose to buy online for home delivery or select a local retailer for pickup directly from any product page. QBP remains committed to preserving healthy dealer margins and maintaining brand value,” Schouman said.
"The direct sales functionality is structured to complement the existing distribution model, reinforce pricing consistency, and ensure a premium and seamless customer experience across all channels,” he added.
The site launches as Sidi releases its new Spring/Summer collection, which includes four new models and a new logo. The brand also has rolled out its new fit, called Millennium Fit, which is now standard across the entire collection.
The new site is at cycling.sidisport.us.
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The new Dominator X model. -
The new Genius X Wyve model. -
The new Shot 3 model.
