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Accell Group strengthens organization in Asia

Published February 6, 2012

HEERENVEEN, Netherlands (BRAIN) Feb 6, 09:26 MT—Accell Group N.V. is strengthening its operations in Asia with the appointment of a senior executive for its offices in Taiwan.

"Revenues (in Asia) are still limited, but expectations are that demand for exclusive bicycles will further increase in the coming years due to the strong growing prosperity in this part of the world," the company said in a statement Monday.

Uwe Kalliwoda will become president of Accell Asia with an office in Taiwan. Kalliwoda is one of the founders of Ghost Bikes, a German subsidiary of Accell Group.

The Taiwan office focuses on the marketing and sales of Ghost, Lapierre and Koga bicycles solely for the top-end segment of the Asian market. Accell's operations in Asia have a total staff of 200.

Accell already has a business unit in Shenzhen, China, that focuses on sourcing and quality control of procurement in China and Vietnam. This organization has a total staff of 15.

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