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Graeme Obree joins Endura as brand ambassador

Published April 6, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.

Obree set the hour record twice in the early 199os and is a double world 4000 meter pursuit champion. In 2013 he took part in the World Human Powered Speed Challenge in Nevada, taking the record for cycling in the prone position.

Famed for his unorthodox approach and challenging received wisdom, Obree will work with Endura on various projects.

Obree said he was "deelighted to be working with an iconic Scottish brand to produce clothing that I want to wear myself and I am really looking forward to working with the team at Endura."

Jim McFarlane, the founder and managing director of Endura, said, "They say you should never meet your heroes but since first discussing the possibility of a cooperation with Graeme my only regret is that we didn't start working together sooner. He is the consummate gentleman and his track record — not only as an athlete but also as a pioneer and innovator — makes him perfectly well matched to working with our team here at Endura. I am genuinely excited to see where this partnership leads."

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