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Reynolds Cycling hires new GM for European sales and promotes Erwin to director of global sales

Published June 14, 2016

SANDY, Utah (BRAIN) — Reynolds Cycling has promoted Travis Erwin, its current European general manager, to director of global sales. Erwin, who has been based in the Netherlands, will relocate to Reynolds headquarters near Salt Lake City for the role. Reynolds also announced that it has hired Alexander Mai as its manager of sales and marketing for Europe.

Regarding Erwin's promotion, Mike Dufner, Reynolds Cycling's CFO, said, "This promotion comes at a great time for the company. Our European presence is at a level we are happy with—getting Travis back to Salt Lake to oversee sales will help us maintain our growth and market presence as we move into 2017 with new product and technologies." 

Prior to joining Reynolds Cycling, Mai spent four years as the European sales and marketing manager for Lezyne USA Inc. In this role, he primarily focused on aftermarket sales and managed 31 accounts in 29 countries. Prior to his time with Lezyne USA, Mai was a territory sales representative in mid-western Germany for Fritz Wittich GmbH, representing brands such as Norco Bicycles and E-Thirteen components.

"I could not be more excited about my new role with Reynolds Cycling," Mai said. In his new role, Mai will address both aftermarket and OEM customers continuing to develop market presence in Europe, Africa, and the Middle East.

Nick Ranno | Verde Brand Communications | nick@verdepr.com | 970.259.3555 x147

Topics associated with this article: People

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