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NuVinci Cycling hires Anne Guethoff as director of marketing

Published August 29, 2016

ZWOLLE, Netherlands (BRAIN) — NuVinci Cycling, a division of Fallbrook Technologies Inc. has hired Anne Guethoff as its new director of marketing.


Most recently, Guethoff was the global marketing & sales director in Germany for Brose Antriebstechnik, a manufacturer and supplier of e-bike motors. Prior to that, she worked for corporations including Johnson & Johnson and Essilor. She has also built a marketing and sales consultancy in Sydney, Australia, supporting international clients, especially in the bicycle and SAAS market, with both strategy and execution services.

Guethoff said, "NuVinci Cycling has entered into the market very successfully. I am excited about bringing my skill set and experience during this next phase of growth. We are looking to continue our success in the e-bike market, but also to expand our activities to the non-e-bike and sportive segments. This means NuVinci Optimized products will become relevant to more riders going forward."

Guethoff will report to David Hancock, Fallbrook's executive vice president for NuVinci Cycling. Hancock said, "I am excited to have Anne join our team as director of marketing. Her expertise and experience in sales and marketing, within and outside of the cycling industry, is exactly what we need. I look forward to Anne's leadership to help us continue our growth and expand NuVinci Optimized products into new segments." 

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