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Dubai show staging its third edition in January

Published November 20, 2017

DUBAI, United Arab Emirates (BRAIN) — The Dubai International Bicycle Exhibition tends to fall beneath the industry's radar screen, but the expo enters its third year on Jan. 12-13, 2018. While it's primarily a consumer event, it also attracts retailers and distributors from throughout the Middle East.

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"Although the exhibition has an important business-to-business element to it, we have launched as a consumer show to provide a platform for cyclists to surround themselves with the bicycle industry's latest models, innovations and clubs to connect with top regional exhibitors and retailers," organizers said in an email.

Backing the event is the Arab Cycling Federation, first established in 1975. It organizes cycling championships in a number of Arab countries. Also backing the expo is WBS Sports Trading, a major regional distributor with offices in Dubai. WBS distributes dozens of key brands ranging from accessories like Lezyne and Lizard Skins to bike brands including Scott, Cervélo and Santa Cruz.

Highlighting the event is a two-day Extreme Pump Track Challenge, with the winner taking home about $6,800.

Last year the show attracted about 40 exhibitors and 3,000 visitors to the Dubai World Trade Center. The show is organized by Never Before Events, a management company with offices in Dubai. It also organizes the Dubai Motorbike Festival, the Photography Expo and One Breath, a free-diving and spearfishing exhibition.

For more information, contact oliver@neverb4events.com.

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