MASSA MARITTIMA, Italy (BRAIN) — A new company, Bike Connection Agency, will hold a cycling media event next month in Italy.
The Bike Connection Winter event will be held Feb. 5-8 in Massa Marittima. It will focus on mountain bikes and e-MTBs, and organizers said more than 15 media titles will be represented.
With a format similar to PressCamp, the event will bring editors through a schedule of prearranged meetings with brands, along with riding opportunities.
"We're very proud to launch our platform with such a strong attendance," co-founders Giulio Neri and Simon Cittati said in a news release. "We are happy of the enthusiastic response and appreciation we've received. From the media side editors are glad to be able to see lots of new products and produce several stories in a single trip, while the attending brands are capitalizing on the opportunity to engage journalists in a quality and focused environment but without the huge burden and commitment of a dedicated product launch."
Neri is the former promotions manager of the cycling division of Alpinestars, while Cittati, a former journalist, was most recently brand communications manager for RockShox at the brand's Colorado Springs office.
They said Massa Marittima offers meeting and social spaces and terrain that fits all riding styles, from cross-country to enduro and e-MTB. A final list of attending companies and media will be published on Bike Connection Agency's website soon and the firm is already working on further iterations of its platform including a Bike Connection Summer event in June 2018.
More information available by emailing info@bikeconnectionagency.com.
