You are here

GM begins e-bike sales in Europe

Published February 15, 2019
Crowdsourcing campaign results in the new bike brand's name: ARĪV.

DETROIT (BRAIN) — General Motors is now accepting preorders in three European countries for its new e-bike line. The company also announced the results of its crowdfunding contest to give the bikes a brand name; the new name is ARĪV. The ARĪV line includes two models.

Advertisement

"The crowdsourcing campaign allowed us to bring consumers into the development of our brand," said Hannah Parish, ARĪV's director. "Combine that with our products and our blend of bike and automotive talent, and the result is a unique brand DNA."

The line includes the Meld, a compact e-bike, and the Merge, a folding e-bike. They launch first in Germany, Belgium and the Netherlands. Preorders are now available in those countries via www.BikeExchange.com. The bikes are scheduled to begin shipping to customers in the second quarter.

GM said the bikes' motors enable speeds up to 25 kph with four levels of pedal-assisted power. The lithium-ion batteries charge in about 3.5 hours and have a range up to 64 kilometers (40 miles).

The bikes were engineered and designed in GM facilities in Michigan and Oshawa, Ontario.

Both models can connect to a mobile phone app via Bluetooth. The app provides riding metrics such as speed, distance, remaining battery level, motor assist level, distance traveled and more. Additional features are planned for the app including a mode that will use a proprietary algorithm to help riders arrive at their destination sweat-free.

Each ARĪV Merge and Meld comes equipped with a Quad Lock mount to attach phones. An integrated USB port allows riders to maintain their phone's charge while on the go.

In Belgium and the Netherlands, the ARĪV Meld is will sell for 2,800 euros ($3,163), and the ARĪV Merge is 3,400 euros ($3,841). In Germany the bike will sell for 50 euros less.

Topics associated with this article: Electric bike

Join the Conversation