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Scott Sports announces collaboration with high-end frame maker Bold Cycles

Published May 23, 2019

GIVISIEZ, Switzerland (BRAIN) — Scott Sports has announced "a strategic collaboration" with Bold Cycles, a Swiss brand founded in 2015 known for its innovative carbon full suspension frames, which feature fully enclosed rear shocks. Bold Cycles is based in Biel, Switzerland, close to Scott's global headquarters in Givisiez.

Beat Zaugg, Scott's CEO, said, "Bold is a very promising start up company with highly passionate employees and a great vision. Their values and their innovation spirit fit very well to the culture of Scott. We furthermore see a great potential with Bold Cycles to serve a customer segment that wants to tailor their bike to their individual needs."

Vincenz Droux will continue to lead Bold Cycles. Scott said Bold, which has five employees, will remain an independent brand but will be strategically supported by Scott with sourcing, logistics, global distribution and marketing.

Droux said, "From an idea, a technology has grown, and based on our passion a brand was born. With Scott, a partnership has now been developed with which we are prepared for the future in an exciting market environment. With Bold, we want to remain at the forefront of innovation and surprise the bike world with new products. Within the Scott Sports Group we find the best conditions for this objective and we will be able to concentrate even more on product development. It remains our concern to maintain our independence and to stand up for it. With Scott, we are pleased to have a strong partner on our side who will continue and expand the path we have taken."

Before forming Bold, Droux and his design agency "Flow" designed and developed products and corporate designs for several international brands. 

The Bold Unplugged Volume 2 frame.
Topics associated with this article: Mergers, Acquisitions & Investments

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