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ABUS acquires Italian helmet maker

Published June 7, 2021

CHICAGO (BRAIN) — Germany-based Abus has reached an agreement to acquire Italian helmet manufacturer Maxi Studio S.R.L. Abus and Maxi Studio have worked together since 2016; Maxi Studio manufactures several of ABUS's premier helmet models, including the GameChanger, AirBreaker, and StormChaser models.

Maxi Studio is based in Vanzo Nuovo near Venice. It was founded in 1993 by the two brothers Oliver and Massimo Simonaggio and currently employs around 40 people.

Maxi Studio focuses primarily on the development and production of high-quality bicycle helmets and their components. 

"This is a very special milestone in the ABUS helmet history," said Christian Bremicker, managing partner and CEO of the ABUS Group. "After we started selling bicycle helmets in 1994, we have experienced both ups and downs. It's a good thing that we had staying power and were able to continuously expand the business segment, not least due to the increasing dynamic of the last few years, in which the acceptance of bicycle helmets in general and especially in the e-bikes sector has risen."

Daniel Bremicker, a member of the ABUS Group Executive Board, said, "By fully integrating Maxi Studio into the ABUS Group, we are strengthening our expertise in the premium bicycle helmet sector. This growth market is of high strategic importance to us both nationally and internationally, and we are very grateful to now have such an experienced manufacturer as a permanent part of the ABUS family."

Oliver Simonaggio will continue in a leading role as COO at Maxi Studio.

ABUS offers bike helmets for kids, urban-use, e-bikes and road, mountain bike, and triathlon racing. The company recently announced that it will soon be launching horse-riding helmets.

Topics associated with this article: Mergers & Acquisitions

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