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Serotta launches new ti road racing frame

Published June 11, 2013

SARATOGA SPRINGS, NY  (BRAIN) — Serotta is launching a new titanium-framed road bike model that the company said is intended for the "need-for-speed, high-performance cyclist looking for a Ferrari-model at an Audi price." The Pronto is available as a complete bike with prices ranging from $4,295 to $7,995.

“First, we are confident that the Pronto will withstand the rigors of high-intensity racing better than most carbon frames," said Serotta’s founder, Ben Serotta. "Titanium is corrosive proof and impact and abrasion resistant.  Secondly, there’s magic in the ride that they’re not going to find in any bike of any material that’s priced similarly.”

The Pronto is made in the USA using 3.25 OS titanium tubes that are size-specific and double-butted.  The new S5 fork made with a 1.125/1.25 tapered steerier tube. 

The Pronto will be available in twelve sizes using made-for-competition geometry that’s longer and lower for optimal handling and performance.  The most commonly ordered sizes: 50, 54, 56, 58, and 60 will be maintained in inventory while 48, 52, 53, 55, 57, 59, and 61 can be ordered with express RTR service (guaranteed in under four weeks).

The Pronto can be purchased as frame and fork only (MSRP: $3,295) or with SRAM Rival ($4,295), SRAM Force ($4,695) or SRAM Red ($7,695).  

Base finish is matte titanium with orange or white decals. Other color finishes are available for an upcharge; the Stealth Red finish show is a $200 upcharge.  

The Serotta Pronto in Stealth Red

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