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Sugoi Ted King King of the Road jersey

Published August 11, 2013

BURNABY, British Columbia (BRAIN) — Cannondale Pro Cycling team rider Ted King worked with Sugoi to develop a signature custom jersey, called, "King of the Road."

The jersey features a New England-style plaid pattern, an image of a maple syrup bottle sticking out of the rear pocket and King's signature crown logo.

Partial proceeds from the sale of each jersey go to help support the Krempels Center, dedicated to improving the lives of people with brain injury in King's native New Hampshire.

“My parents are an enormous inspiration to me. Every day I pedal my bike, I have them to thank for getting me this far,” said King. “When my dad suffered a stroke ten years ago, it rocked our world. His strength is perseverance. It inspires me every day.”

The jersey is made of Sugoi's FinoTech fabric with a semi-relaxed cut and raglan sleeves. It has three elastic rear pockets.

MSRP: $70.

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