DENVER (BRAIN) — Gates Corporation, maker of the Gates Carbon Drive system for bicycles, is launching a series of limited-edition red belts called Carbon Drive Red.
The company said that the special color is being offered to capitalize on a recent trend of color matching components and frame accents, while also being a nod to colored chains that have long been popular on urban fixies.
"Customers have asked for colored bike belts since the launch of the Gates Carbon Drive system in 2007," the company said.
"As an engineering company, our first focus was on the meat and potatoes business of ensuring that our belts and sprockets meet the highest levels of performance and durability," said Todd Sellden, director of Gates Carbon Drive. "Now it is time to bring the sizzle."
Carbon Drive Red is available immediately in the United States for purchase as a belt only or on a complete bike. The first production bikes to feature the new red belts are the Acme and Acme Open from Spot Brand.
Carbon Drive Red launches in Europe on March 1 with the release of the Red Race singlespeed from Berlin's Schindelhauer Bikes. Individual red belts will be available for purchase in Europe after April 1.
More information: gatescarbondrive.com/red.
