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Nuun launches Immunity drink tablets

Published April 6, 2018

SEATTLE (BRAIN) — Nuun's new Immunity drink tablets are intended to support the body's natural immune defense systems. The effervescent tablets contain a anti-inflammatories, antioxidants and vitamins, and also includes electrolytes optimized for daily hydration. The company said the product "was developed to restore and defend overall immune health with a synergistic blend of Non-GMO Project Verified inflammation and pathogen fighting ingredients such as turmeric, ginger, elderberry, Echinacea, selenium and zinc."

"I'm extremely proud of what the Nuun team has accomplished with Immunity," said Kevin Rutherford, Nuun's president and CEO. "We are excited to deliver a clean, plant-based hydrating immunity product that caters to the active, on-the-go consumer."

The tablets were formulated to be consumed with 16 ounces of hot or cold water per serving.

"Our innovation goal with Immunity was to develop a blend of botanicals and vitamins that all work together in order to maximize immune health and hydration in the first Non-GMO Project Verified effervescent tablet," said Vishal Patel, Nuun's senior R & D manager. "With this line, and all Nuun products, we challenged ourselves to simultaneously utilize the most significant nutrition, exercise physiology research and the latest in natural foods sourcing."

Nuun Immunity is debuting with two flavors: Orange Citrus and Blueberry Tangerine and is sold in a 10-tablet tube for $6.99. The line is Non-GMO Project Verified, certified vegan and gluten free, and certified Informed Choice — Safe for Sport.

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