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Echelon Fitness expands lineup of connected products

Published August 28, 2019

CHATTANOOGA, Tenn. (BRAIN) — Echelon Fitness expands its lineup of connected fitness products with the EX-5S Smart Connect Bike, EX-5 Smart Connect Bike, and Reflect 50-inch touchscreen.

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"Through our high-quality fitness equipment and advanced technology, we are continuously building a network of fitness enthusiasts across the country," said Lou Lentine, president of Echelon Fitness Multimedia and chairman of Viatek Consumer Products Group Inc. "Our two new Smart Connect Bikes and larger Reflect will strengthen our role as a reasonably priced alternative in the connected fitness space."

Echelon is now introducing the brand's most advanced indoor fitness bike, the EX-5S Smart Connect Bike ($1,599.99). The bike features a newly developed handlebar system designed to provide forward and aft adjustments, allowing riders to personalize their position on the bike for either a performance or comfort. The EX-5S model includes a 21.5-inch HD touchscreen integrated into the bike's design. It's the first in the industry to feature a screen that flips 180 degrees, allowing the rider to exercise off the bike with Echelon's roster of personal fitness instructors.

The EX-5 Smart Connect Bike series ($1,299.99) has the same features as the EX-5S but is designed for those who prefer the fitness experience on a tablet or phone. Similar to the EX-5S, the EX-5 features a device mount that can flip 180 degrees, allowing riders to choose between thousands of on-demand and live classes filmed in Echelon's new fitness studio in Chattanooga, Tenn. 

Reflect ($1,799.99), Echelon's new touchscreen reflective fitness mirror, will allow users to bring personal training into their homes for cardio, yoga, strength training, Pilates, and boxing workouts. The latest model, the Reflect 50-inch touchscreen, lets users select fitness classes by touching the mirror without the use of a smart device. Users are able to perfect form and technique to maximize the benefits of the live and on-demand classes. The subscription to the Reflect app cost $39.99 per month.

The subscription to access Fit app, which allows users to join live and on-demand cycling classes, also is $39.99 per month.

Echelon's cycling classes and workouts are part of a growing at-home fitness trend. The global digital fitness market is expected to reach $20.5 billion by 2023 based on a Statista report.

"Our new offerings support our mission to make connected fitness available for more people by creating fantastic experiences at reasonable prices," Lentine said. "Using technology from Apple and Google, we are able to host our fitness app that provides innovative, high-quality experiences at an affordable cost."

The Connect Bikes and Reflect are available in the U.S., U.K. and Canada at retailers, including Sam's Club, Academy Sports, Johnson Fitness, Amazon, QVC, Best Buy (Canada) and online at echelonfit.com. Many additional retailers are expected to carry Echelon products later this year.

Additional products and the location of a planned second cycling studio will be announced in the coming weeks.

The EX-5 Smart Connect Bike is for those who prefer the fitness experience on a tablet or phone.

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