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Cowboy, Parisian designer combine on limited-edition e-bike

Published September 19, 2023

LONDON (BRAIN) — E-bike brand Cowboy collaborated with Parisian designer ba&sh on a limited-edition Cruiser ST model, billed as "a bike that fits in with women's busy lives."

The Cowboy ba&sh Cruiser ST is distinguished from other Cruiser ST e-bikes as it's spec'd with sand colored tires and saddle, and a lavender colored frame. It is limited to 25 units and is available at the ba&sh London store.

The Cruiser ST has electric assist up to 15 mph and a 25- to 50-mile battery range.

The ba&sh Cruiser retails for 3,490 euros ($3,726).

Cowboy, based in Belgium, announced plans in May to start a European bike shop network to increase its retail and service presence and complement online sales channels. Its goal is to have 300 new retailers in 60 European cities by the end of the year.

Started in 2017, Cowboy's latest crowdfunding round surpassed its 1 million euros goal in under 48 hours. Cowboy also became the first e-bike manufacturer to achieve B-corp status in December last year.

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