News
SEDONA, AZ (BRAIN)—In an effort to help Titus dealers during this time of transition, Form Cycles is offering their services to dealers to help keep customers riding.
KESWICK, Ontario (BRAIN)—ExpoCycle 2011 will take place September 11-13, and will move to the Palais de Congres in Montreal, Quebec. The Grand Prix Cycliste de Montreal race will take place at the same time.
SCOTTS VALLEY, CA (BRAIN)—Easton-Bell Sports, Inc. reported sales increased 10.2 percent in the third quarter to $198.8 million from $180.4 million a year ago, while gross margin increased to 35 percent from 34.4 percent. Team Sports sales grew 12.4 percent while Action Sports revenues grew 8 percent.
OBORNIKI, Poland (BRAIN)—DT Swiss has opened a new factory in Poznan/Oborniki, Poland.
WASHINGTON, D.C. (BRAIN)—Imports through September are not only up strongly over last year, they are higher than anytime over the past six years. Suppliers swung 15.46 million bikes over the pier so far, an increase of 3.8 million units over last year.
TEMPE, AZ (BRAIN)--Titus’ major lender, Factors Southwest, took control of the bike company on Tuesday, and is in the process of finding a buyer for the company. It is not interested in breaking up the company to sell just its assets.
FLETCHER, NC (BRAIN)—Responding to the chaos unleashed on headsets by tapered steerers, Cane Creek developed a headset identification code that is being adopted by other manufacturers.
PORTLAND, OR (BRAIN)—Portland Design Works (PDW) donated 500 Radbot taillights, at a value of over $9,000, to Oregon’s Bicycle Transportation Alliance (BTA).
WINDSOR, United Kingdom (BRAIN)—SRAM Europe has restructured its product service and warranty support for the UK.
MILAN, Italy (BRAIN)—Cinelli has hired Patrick Leclerc as its new product manager. He will be responsible for relationships with with all of Cinelli's international manufacturers.
IRVINE, CA (BRAIN)—Felt Bicycles will voluntarily recall forks on select 2011 F-series model bikes.
Last week we talked about three tactics that 1.0 brands are using to great effect in trying to break the industry cycle of Perfect Competition. This week, three more tactics where they’re not doing nearly as well.
Both are non-negotiables in a Bicycle Retailer’s marketing plan. Today the market requires both a mastery of bathrooms and the art of super niche social media, among other things. Properly played both can be brand celebrations of your specialty retail shop.
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