News
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has partnered with the Light Electric Vehicle Association (LEVA) to provide new electric bicycle features at OutDoor Demo, September 20-21, 2010.
HALF MOON BAY, CA—Dirty Dog MTB has partnered with Gravity Junkie Promotions for public relations and marketing support.
MUNICH, Germany (BRAIN)—The largest player in the OEM saddle market is now turning its attention to the aftermarket.

NEWBURY PARK, CA (BRAIN)—Hundreds of Bostonians turned up for the grand opening of Giant Cycling World Boston this past weekend. This is the company's first ever Giant owned store.

Why do so many suppliers and retailers keep putting their money into The Dating Game year after year? Rick has some alternate ideas.

MUNICH, Germany (BRAIN)—While some concerns over show dates, thin crowds and bad weather swirled through exhibitor booths at the Bike Expo show last week, most agreed that it is worth having a presence at the second-year trade and consumer show in Munich.
HEERENVEEN, the Netherlands (BRAIN)—Accell Group said net profit increased 9 percent through the first half of 2010 while turnover was up 3 percent.
GRENCHEN, Switzerland (BRAIN)—BMC Swiss Cycling Technology has teamed with CFEprPlus to increase the exposure and sales of their mountain bike product line.
LYNDON STATION, WI (BRAIN)—Industry veteran Jay Townley has seen the future of the U.S. bike business—and it involves retailers collaborating more closely with suppliers, for the benefit of both.
EMMAUS, PA (BRAIN)—Peter Flax has been named editor-in-chief of Bicycling and editorial director of Mountain Bike. He took over today.
RENO, NV (BRAIN)—Ritchey Design has signed on for another three year term with ITS Logistics to provide warehousing, fulfillment, real time inventory, transaction control and logistic services.
OTTAWA, Ontario (BRAIN)—The Canadian government has introduced a bill designed to beef up Canada's consumer product safety laws. The proposed legislation establishes new regulatory measures for suppliers to report incidents and defects related to health and safety.