News
"All my bikes are sexy." —Ben Serotta in response to a comment from a guest at the Serotta Composites open house that "Ben finally made a sexy bike."
For a tour of the composites factory where Serotta is making the "sexy" MeiVici AE custom carbon aero bike seen here, visit the BRAIN Blog.

When I rolled into BRAIN Global Headquarters this morning Marc was back from his ski hut trip.

"Funny looking Time Trial Bike TTX 9.9. $12,000 (Switzerland). Supposed to be one of a kind. Requirements for payment: 1. Must have cash in Euros. 2. Meet in dark alley in Chinatown. 3. Ask for Fabian Cancellara."
PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. (ASI) has hired two sales representatives.
Joining the ASI sales force are Patrick Leslie, fleet and commercial sales representative and Tom Mantle, Western Pennsylvania and West Virginia sales representative.
DUARTE, CA (BRAIN)—Dahon's testing laboratory at its China factory has received accreditation for the testing of bicycle frames and sub-assemblies according to a host of international standards, including the EN standard in Europe.
LINCOLN, NE (BRAIN)—Tomac Bikes first quarter sales are up 30 percent compared with last year's first quarter.
"We are mentally not participating in the global economic decline," said Joel Smith, owner of Tomac Bikes.

BLOOMINGTON, MN (BRAIN)—Temperatures dipped into the single digits as the industry’s largest distributor wrapped up its annual three-day expo yesterday in Bloomington, Minnesota.

LUSAKA, Zambia (BRAIN)—The Zambian Ministry of Education and international relief organization World Bicycle Relief have signed a Memorandum of Understanding that engages the two parties to work together to deliver some 50,000 bicycles to schoolchildren, teachers, and community supporters in Zambia’s 16 neediest dis
SAN DIEGO, CA (BRAIN)—Competitor Group has sold VeloGear for an unspecified amount to Midwest Cycling, which will now be called Midwest Velo as a result of the transaction.
FERNDALE, WA (BRAIN)— Kona's Shoot the Ride Photo Contest returns for its second year.
RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas has supplied its sales reps with UPC scanners that allow them to scan items on the retail sales floor to determine which of its accessories need to be filled in to maintain par levels.
Americans are driving less and that could mean more reason for them to consider replacing car trips with bike trips.