News

Posted January 23, 2008

PAYSON, UT (BRAIN)—Delta 7 Sports Arantix mountain bike is providing the pedal power for Mion Footwear's human-powered booth (#32224) at this week's Outdoor Retailer Winter Market.

Posted January 23, 2008

BERKELEY, CA (BRAIN)—Clif Bar and TerraCycle have announced the nation's first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials.

Posted January 23, 2008

SAN DIEGO, CA (BRAIN)—Industry sales have been stagnant despite the many reasons—health, social, recreational and environmental—that exist for people to cycle.

Posted January 22, 2008

"How could I forget to mention the bicycle is a good invention
Sitting there in a silent movie
Beside the only girl who really ever moved me
Happy days but sad I'm facin
Heaven knows that I'm on the case
How could I forget to mention the bicycle"

Posted January 22, 2008

SAN DIEGO, CA (BRAIN)—SRAM committed more than $150,000 of additional funding to several national advocacy groups following John Burke’s presentation at the Bicycle Leadership Conference. Burke challenged companies to commit a larger percentage of budgets to fund advocacy groups.

Posted January 22, 2008

SEATTLE, WA (BRAIN)—Northwave North America has signed George Hincapie a two-year contract to ride on Northwave bike shoes.

Posted January 22, 2008

SEYMOUR, CT (BRAIN)—In response to vast growth in the western United States, Thule has moved its Denver, CO warehouse to a new state-of-the-art facility seven miles away in Aurora, CO.

Posted January 22, 2008

SAN DIEGO, CA (BRAIN)—John Burke believes the industry can increase the number of trips taken by bike in the United States from less than 1 percent of trips to 5 percent of trips. But it’s not going to happen on its own.

Posted January 21, 2008

LAGUNA HILLS, CA (BRAIN)—We at BRAIN would like to thank everyone that's participated in our weekly online surveys.

But judging from some behind-the-scene stats, some people have gone a bit overboard by voting more than once—and some just need to get out and ride their bikes more often.

Posted January 21, 2008

PORTLAND, ORE (BRAIN)—Lynskey Performance will have on display some exciting new products including a belt driven 29er and a new steel road bike.

Posted January 21, 2008

SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah will host its bike giveaway and fundraising bike rides on May 31.

Posted January 21, 2008

SAN DIEGO, CA (BRAIN)—The success of bike share programs like Velib in Paris has some U.S. companies devising ways to create similar programs stateside.

Posted January 21, 2008

"I've been waiting for this day for a long time, and I've always been accused of wearing my heart on my sleeve." —Trek president John Burke, revealing a Green Bay Packers jersey. Burke spoke at the Bicycle Leadership Conference Sunday before the Green Bay Packers took on the New York Giants.

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