News
LAS VEGAS, NV (BRAIN)-YaYa Bike took a new name and face yesterday: Mobeus Independent Bicycle Co-op. The brand reflects its revitalized mission: stop at nothing to help independent bicycle dealers thrive.
LAS VEGAS, NV (BRAIN)-A cooling breeze and moderate temperatures made for balmy biking during Outdoor Demo this year, and the new venue’s additional paved surfaces and landscaping diminished the dust.
LAS VEGAS, NV (BRAIN)—Erick Kozin only took over as owner of Nema International eight months ago, but his presence has left an indelible mark on the 2008 line.
"Do you want the good news or bad news first?" A Riviera Hotel front desk employee asked a young man checking in two days ago.
LAS VEGAS, NV (BRAIN)—Dahon has some great new product to help celebrate its 25th anniversary at Booth 3925.
"Please Help Protect Our Employees. If you are in need of a disposable container for hypodermic needles PLEASE CALL HOUSEKEEPING DIAL 63." On a sticker in the Riviera bathroom. (Until next year, Riviera.)
LAS VEGAS, NV (BRAIN)—To make it easier for people to choose sustainable hydration over bottled water, Camelbak launched an initiative called “Choose to Re-use” at Interbike.
LAS VEGAS, NV (BRAIN)—Not everyone was searching out the latest and greatest bicycle products as the doors to the Sands Expo Halls opened yesterday.
LAS VEGAS, NV (BRAIN)—Eric Sampson cites a variety of reasons for completing his road group. But it can be chalked up to old guys who love riding mountains.
LAS VEGAS, NV (BRAIN)—The mood was a jubilant one yesterday at DPM Sports Booth 2451.
LAS VEGAS, NV (BRAIN)—IMBA yesterday unveiled a major initiative to build a network of state-of-the-art mountain bike facilities. The organization introduced its Ride Centers program at an industry breakfast during Interbike.
LAS VEGAS, NV (BRAIN)—Nearly 100 Colnago retailers received the first copies of Ernesto Colnago’s biography, “Colnago: The Bicycle” yesterday at Interbike.
"Don't f$#* with The Hook." BRAIN's Ron Bertola said after putting a whooping on his BRAIN teammates at the IMBA/Kona Bowl last Thursday night. (A big thanks to IMBA/Kona for letting us blow off some steam.)
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