News

Posted July 2, 2021

SALT LAKE CITY (BRAIN) — Italy's Extreme Racing Shox has a new U.S. distribution arm called EXT USA, which is being led by longtime suspension tuner Cody Priano.

Priano, the CEO of EXT USA, also owns Suspension Syndicate, a suspension tuning company based in Salt Lake City. 

Posted July 2, 2021

WASHINGTON (BRAIN) — A National Park Service memorandum Wednesday recommended parks that allow e-bikes the same access as traditional bikes to review that decision, citing ongoing litigation contesting the legality of a 2020 policy change.

Posted June 30, 2021

WATERLOO, Wis. (BRAIN) — Trek Bicycle announced its first-year results from incorporating lower-impact and recyclable materials in its bike packaging. Targeting plastic waste, Trek said it removed 433,600 pounds of plastic from bike boxes and Bontrager accessory packaging.

Posted June 30, 2021

CHICAGO (BRAIN) — CABDA will hold an Industry Summit at Disney World in Florida this November, resuming plans for the inaugural event that was canceled due to COVID-19 last year. 

The Summit will be Nov. 1-2.

Posted June 30, 2021
Image from the 2019 edition of IAA Mobility.

MUNICH, Germany (BRAIN) — IAA Mobility, a conference planned for September in Munich, has confirmed several new brand participants, including SRAM, Schwalbe, Supernova, ABUS, EVOC and others.

Posted June 30, 2021

BENTONVILLE, Ark. (BRAIN) — Organizers of the Cycle of Influence summit, planned for Bentonville Oct. 13-15, have announced participants in its industry panel discussion.

Posted June 30, 2021

VANCOUVER, British Columbia (BRAIN) — Mobile service franchiser Velofix is now providing an assembly and delivery program for QuietKat, the Colorado-based e-bike brand that was recently acquired by Vista Outdoor.

Posted June 30, 2021
Ridepander co-owners Chinmay Malaviya, left, and Charlie Depman.

SAN FRANCISCO (BRAIN) — E-commerce company Ridepanda announced it received a combined $3.75 million in financing from investors to help meet demand for its electric vehicles, which include e-bikes.

Posted June 29, 2021
Two German expo companies form joint venture; Frankfurt show to increase focus on urban mobility.
This September will be the last Eurobike planned for the Messe Friedrichshafen.

FRIEDRICHSHAFEN, Germany (BRAIN) — The Eurobike expo will move from its longtime home in this small city on Lake Constance to the major hub of Frankfurt for 2022.

Posted June 29, 2021

PARK CITY, Utah (BRAIN) — Amp Human, manufacturer of PR Lotion, is planning a merger with Momentous, a performance nutrition company.

Posted June 28, 2021
But some retailers take a dim view of the pro-deal platform.

BOULDER, Colo. (BRAIN) — After an outdoor industry retail group came out against the ExpertVoice pro purchase platform last week, some bike brands are defending the platform.

Posted June 28, 2021
Ben Smith, left, and John Abrahams co-founded Hiplok 10 years ago.

LEAMINGTON SPA, United Kingdom (BRAIN) — Hiplok began a decade ago with the idea to make a wearable lock for a simple and convenient way to secure your bike. In those past 10 years, much has changed — and so has Hiplok.

Posted June 25, 2021
ABC's revised Cook Bros product lineup.

ANAHEIM, Calif. (BRAIN) — A Patent and Trademark Office board has cleared the way for American BMX Company to register the dead trademark for "Cook Bros. Racing," the pioneering BMX and mountain bike brand. The trademark's previous owner had objected to ABC's move to take ownership of the Old School brand.

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