News

Posted December 4, 2017

LONGMONT, Colo. (BRAIN) — The organizer of the CrossVegas cyclocross race on Monday announced that longtime event title sponsor Clif Bar & Co. will follow the race to its new location in Reno next year, where it will be held during the week of Interbike, which also is moving to Reno.

Posted December 4, 2017
Company will connect online customers to dealers via service contracts rather than in-store fulfillment. 'The important thing is getting that customer into the store,' CEO says.
See video below.

TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.

Posted December 1, 2017
An excerpt from the new manual.

COLORADO SPRINGS, Colo. (BRAIN) — The 12th edition of Barnett Bicycle Institute's Manual DX is a 600-page update to the existing manual, bringing the total manual size to 14,000 pages.

Posted December 1, 2017
MORGAN HILL, Calif. (BRAIN) — The Specialized Foundation is offering a one-for-one donation program on all kid's bikes sales this month. For every Specialized Riprock, Hotrock, or Hotwalk purchased in the U.S. from Dec.
Posted December 1, 2017

VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive distributor for Cycloc's bicycle storage systems and wall mounts.

Posted December 1, 2017

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holdings, parent company of the Fox bicycle suspension brands, as well as Race Face, Marzocchi and Easton Cycling, has acquired 80 percent of the shares of Flagship Inc., which does business as Tuscany Motor Company. Tuscany sells aftermarket packages for trucks, including modified Ford trucks repackaged as Tonka and "Special Ops" trucks.

Posted December 1, 2017

BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association announced Friday that Todd Grant's final day as president of the organization was Thursday, Nov. 30.

Posted November 30, 2017

BOULDER, Colo. (BRAIN) — March Northwest, a company led by racer and coach Shaums March, will become the owner, operator and official provider of the International Mountain Bicycling Association's Instructor Certification Program, starting in January.

Posted November 30, 2017

LYON, France (BRAIN) — Vélo Capital Partners, an investment group that has been studying the international bike market for several years, is launching a company, called véliSo, offering several technologies that combined would produce what the company calls "the world's safest bicycle."

Posted November 30, 2017

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne products are now being distributed by Velocenter in Russia and Pukinn in Iceland. Both companies are the exclusive Lezyne distributors in their countries.

Posted November 29, 2017

LAKE FOREST, Calif. (BRAIN) — BikeExchange began working with IBDs in Australia about 10 years ago, and later began partnering with companies to bring the technology platform, called Marketplacer, to about 20 other industries.. Now it's targeting bike brands that want to offer click-and-collect but lack the resources to build their own websites.

Posted November 29, 2017

CHICAGO (BRAIN) — The Chicago Area Bicycle Dealers' Association has released the names of finalists for the association's annual awards for Dealer of the Year, Supplier of the Year, and Sales Rep of the Year.

Posted November 29, 2017
The THM Fibula brake.

BREMBATE, Italy (BRAIN) — THM Carbones, the high-end German component brand purchased by 3T last year, is eyeing growth in the U.S. market by adding sales, support and fulfillment for the brand through 3T's U.S. operation.

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