News
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components has announced a major update to its Venge aero road bike model and is offering a package of aerodynamic products — including the bike, skinsuit, helmet and shoes — that it claims will save a rider 5 minutes over a 40km ride.
MONTREAL (BRAIN) — Assos ProShops are popping up all over.
The Swiss clothing brand has worked with retailers to open three new shops-within-a-shop in North America in recent weeks.
There are now 23 ProShops around the world, with seven more planned for this year.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has given its public-facing website a new look along with some additional features.
An opinion piece about litter written by Tal Johnson, the president and COO of GU Energy Labs.
GOLDEN, Colo. (BRAIN) — Under a bluebird Colorado sky, Yeti Cycles quietly showed two women's bikes for the first time to racers and spectators attending the 6th annual Beti Bike Bash, held June 14th.
INDIAN TRAIL, N.C. (BRAIN) — London-based performance apparel brand Le Col has established a U.S. subsidiary and is selling its high-end men's and women's clothing online as well as through select retailers.
ASHEVILLE, N.C. (BRAIN) – The final Profitability Project meeting facilitated by the Mann Group took place last week in Calgary. The National Bicycle Dealers Association will take over the administration of its retail program going forward.
SALT LAKE CITY (BRAIN) — Scott Sports will offer five 27.5-plus mountain bikes in the U.S. this year, adopting a 30mm wide rim and 2.8-inch wide tires to create what the company says is the best compromise between fat-tire handling, weight and rolling resistance.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments has added support for ANT+ wireless power meters to its Recon Jet smart sunglasses.
BOSTON (BRAIN) — Vittoria has announced a new Shop-Team program that offers sponsorship to local teams throughout the U.S. The program will allow local teams and clubs to make reduced-price group orders for Vittoria, 3T and Selle Italia products through their local retailer.
ST. CHARLES, Ill. (BRAIN) — Longtime retailer Sammy Radi, who owns Sammy's Bikes in St. Charles, Ill., has opened Giant Fox Valley, a store dedicated solely to the Giant and Liv brands. The 2,400 square-foot shop is located across the street from Sammy's Bikes.
DETROIT (BRAIN) — The watch, leather goods and bicycle company, Shinola, has teamed up with musician and Detroit native, Jack White, to purchase the building that currently houses its flagship retail store in Motor City's Cass Corridor.
CHICAGO (BRAIN) — After 14 years on Chicago's Kingsbury Street, SRAM LLC has moved its global headquarters to the revitalized West Loop neighborhood. The company moved into its new facility at 1000 West Fulton Market Street on June 1.

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