News
RENO, Nev. (BRAIN) — YT Industries is looking for shops to assemble, repair and provide regular maintenance for its line of mountain bikes in the U.S.
DUEVILLE, Italy (BRAIN) — Italy's Basso Bikes is changing up its distribution plan for the U.S. market. Instead of using a distributor, the manufacturer will ship straight to dealers from Italy, taking orders through its business-to-business website.

DUNDAS, Ontario (BRAIN) — South African sock brand Sako 7 is relocating from Cape Town to Ontario, Canada, and will now be distributed by Peter Appleton's SB Sports Inc.
Previously the brand was distributed by Defeet, which remains the brand's manufacturer.
DENVER (BRAIN) — Clement Cycling has hired Aspekt Brand Communications, headed by industry veteran Suzette Ayotte, to handle its public relations in the U.S.
ROCKY RIVER, Ohio (BRAIN) — The eighth annual Bike to School Challenge, in the Cleveland suburbs, will return May 4-22.
The program involves more than 5,000 middle school, high school and elementary school students in the communities of Bay Village, Rocky River, and Medina.
HINESBURG, Vt. (BRAIN) — The Vermont cycling community is mourning Richard Tom, a prominent cyclist and former bike shop employee who died Sunday after being hit by a car.
SAN CARLOS, Calif. (BRAIN) —Ritchey components and frames are now available to Canadian dealers through QBP Canada. Previously, Ritchey was distributed by Live to Play in Canada.
SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls Bikes has officially opened up its U.S. consumer direct business. The company announced last month that it was coming into the U.S. market with a consumer-direct program.
SAN DIEGO (BRAIN) — BMC USA Corporation has announced several changes and additions to their sales representatives and inside sales staff.
SACRAMENTO, Calif. (BRAIN) — A groundbreaking e-bike measure backed by an industry lobbying effort gets its first hearing Monday in the California legislature. The hearing comes after the sponsor of a competing bill, supported by Pedego Electric Bikes, agreed to drop his bill in favor of the other measure.
AURORA, Ontario (BRAIN) — Canadian e-bike system manufacturer BionX International has a new OE relationship with bike maker Devinci
BLOOMINGTON, Minn. (BRAIN) — Raleigh UK LTD will be Salsa Cycles' exclusive distributor to United Kingdom bike shops effective May 1.
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has elevated Steve Hays from a territory management position to the newly created logistics management role. Hays has been with the helmet and protective gear company since 2012, and has spent the past 15 months managing the California territory.