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Can powersports brands successfully invade the IBD e-bike market? Answer: They're trying, but it's complicated.



MELBOURNE, Australia (BRAIN) — Reid Cycles restructured its retail network to "right-size," including closing three locations with plans to close another and naming its international managing director, Rob Akam, group CEO.

Former retailer Tobie DePauw says there is incredible potential for retailers who can harness the momentum of excited riders in the wake of the bike boom. Like in judo, you can use their inertia to your advantage.

PORT COQUITLAM, British Columbia (BRAIN) — HLC is now the exclusive outside sales agency for Norco Bicycles in the U.S. Norco will continue providing dealers with direct inside sales, customer service, credit and warranty support.

SCOTTS VALLEY, Calif. (BRAIN) — Sources at Bell and Giro tell BRAIN that the Vista Outdoor brands made significant staff layoffs this week, especially in the marketing, brand, and creative departments.

TAIPEI, Taiwan (BRAIN) — Gary Fisher is back where he wants to be — in Taiwan, hanging out with longtime industry friends at the Taipei Cycle show, but also more generally, back in the game, designing bikes he believes will change the industry, and even the world.