News

Posted May 13, 2014
The CX1 and CX2 levers feature Retroshift-style mechanical shifting combined with TRX hydraulic brakes.

PORTLAND, Ore. (BRAIN) — Cyclocross brand Retroshift has rebranded as Gevenalle and is expanding its line of components, including new hydraulic shift levers and cassette adapters designed for use in mud and dirt. The new name is derived from a pair of Dutch words and translates to “Give All.”

Posted May 13, 2014

VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. sales and service office for Spank Industries and iXS Sports, has launched a dealer B2B site.

Posted May 13, 2014

HAVERHILL, Mass. (BRAIN) — Mavic Inc. is offering its MP3 product protection plan for $1 now through Sept. 30 on some wheel-tire combos, the company announced.

Posted May 12, 2014

COLORADO SPRINGS, Colo. (BRAIN) — Crossbikereview.com has added two new contributors to its site.

The first is Joe Pinzone, who is an architect, father and cyclocross expert. Pinzone has already contributed several articles to the site, including a shoe review and an article on kids' cyclocross bikes.

Posted May 12, 2014

COLORADO SPRINGS, Colo. (BRAIN) — TYR Sport has renewed its Gold-Level Partnership with USA Triathlon through 2016, the company announced Monday.

Posted May 12, 2014
Bell's Australian motorsports distributor, Monza, will take over bike helmet distribution there.

SCOTTS VALLEY, Calif. (BRAIN) — BRG Sports has extended its distribution agreements with Australia' Sheppard Industries for BRG's Giro and Blackburn products. Both agreements have been extended five years.

Posted May 12, 2014

MUKILTEO, Wash. (BRAIN) — Full Speed Ahead released a revised minimum advertised price policy late last week and said it has initiated zero-tolerance enforcement for abusers. Violators of the policy will be not be eligible for future purchase of FSA products until further review, the company said in a release.

Posted May 9, 2014
Even speedy types like Hugh Walton come back all smiles!

What's life like with an e-bike in the stable?

Posted May 9, 2014

SEYMOUR, Conn. (BRAIN) — Thule has hired Dan Connors as a lead engineer, the company announced Friday. Connors joins Thule from Cannondale where he spent 20 years designing bicycle frames, cranks and other components.

Posted May 9, 2014
The T-Series TruLeather saddle in black.

SAN DIEGO (BRAIN) — Selle Anatomica is offering any of its saddles to bike shop and industry employees for $75.

Posted May 9, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The Charged Up media event set to take place next week at the Crystal Springs Resort in Hamburg, N.J., will open to retailers on May 15 from 2-5 p.m. For local dealers it's a chance to meet with sponsors, test products and learn more about e-bikes and wearable technology.

Posted May 8, 2014

SEATTLE (BRAIN) —Chrome Industries has opened a new retail store in Seattle — the sixth Chrome HUB for the urban bag and apparel maker.

Posted May 8, 2014

WASHINGTON (BRAIN) — The U.S. Census Bureau says the number of people who traveled to work by bike increased roughly 60 percent over the last decade, from about 488,000 in 2000 to about 786,000 during the 2008-2012 period.

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