News
WATERLOO, WI (BRAIN) — Trek has expanded its sponsorship of the National Interscholastic Cycling Association to offer high school athletes the same benefits as other racers supported by Trek's retailer-sponsored athlete program.

SANTA ANA, Calif. (BRAIN) — Gary Cook, co-founder along with Craig Cook of Cook Bros. Racing, has died at age 74.
OAKVILLE, ON (BRAIN) — Officials from Raleigh Canada Ltd. announced Monday that Dave Taylor has been named the company's director of independent bicycle dealer sales and marketing, effective immediately.
FRYBURG, ME (BRAIN) — Maine distributor Downeast Bicycle Specialists has coordinated its systems with several Point of Sale vendors to allow integration with SmartEtailing programs and give retail buyers more information.
BOULDER, CO (BRAIN) — Bike fit company Retül is adding a Footbalance custom footbed class to its professional bike fitter education programs, in an agreement the companies announced this week.
COSTA MESA, CA (BRAIN) — Interbike's managing director, Pat Hus, will be the presenter on next Tuesday's National Bicycle Dealers Association webinar, the latest in a series of dealer education webinars hosted by the NBDA.

WILMINGTON, DE (BRAIN) — DuPont on Thursday dropped its trademark infringement suit against Easton-Bell Sports in Delaware federal court, two days after a California judge denied the company's request to move a related suit's venue to the East Coast.
VAN NUYS, CA (BRAIN) — Easton-Bell Sports has named Zyro Limited its new exclusive distributor for Bell, Giro, Blackburn and Easton Cycling in the U.K. and Ireland.

WASHINGTON, DC (BRAIN) — Bell Helmets is working with the Consumer Product Safety Commission to recall about 2,500 BMX helmets sold exclusively at Toys R Us. The helmet's buckle can release on impact, allowing the helmet to fall off the rider.
TEMPE, AZ (BRAIN) — Pivot Cycles will complete the sale of its 50 percent ownership in BH USA to BH Europe on April 1, enabling Pivot to go forward focusing solely on its mountain bike business.
MOUNTAIN VIEW, CA (BRAIN) — Google Shopping Express, which launched Thursday, is a local delivery service the company hopes will make it possible for shoppers to get the items they order online a few hours later, and at a low cost.