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Ex-SAZbike Editors Plan Online German Mag

Published October 16, 2007

MUNICH, Germany (BRAIN)—Two veteran trade journalists plan to launch an on-line trade magazine for the German-speaking bicycle industry later this month.

Markus Fritsch, the former editor-in-chief of SAZbike, and Juergen Wetzstein, the former senior editor at SAZ, are behind the new publication, called

“After working for many years in print, Juergen and I believe that the Internet is a better medium for a trade publication,” Fritsch said.

“An online magazine is available anywhere in the world. Whether you are in Friedrichshafen, Shanghai or San Francisco, with, the latest trade news and reports will be on your laptop, not lying on your office desk back home,” he added.

Fritsch said annual subscriptions would cost 59 euros ($80.93), much less than a subscription to one of Germany’s print cycling trade magazines.

Articles will be archived and cross-referenced, and the also will include a company database and profiles of key industry officials.

Fritsch expects that will go live shortly before Eurobike opens Aug. 30. —Doug McClellan

Topics associated with this article: Media/Publishing

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