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QBP to Distribute Burley Design

Published October 16, 2007

EUGENE, OR (BRAIN)-Burley Design is partnering with Quality Bicycle Products (QBP) for the distribution of Burley trailers and accessories in the United States.

Burley Design has been a leading manufacturer of bicycle trailers for 30 years. This new partnership between Burley and QBP grants independent bicycle dealers further access to Burley products as they will be able to add Burley trailers and accessories to their regular QBP orders.

QBP serves over 5,000 independent retailers across the country and is well known as the industry’s go-to source for bicycle parts, accessories and apparel. QBP is constantly working to improve its services and works to help dealers save money, build profits and keep their customers happy.

Burley owner and chief executive officer Michael Coughlin visited QBP this summer and was very impressed with QBP’s infrastructure, strong corporate culture and intense focus on customer service. “QBP’s vision and values are closely aligned with Burley’s,” Coughlin said. “We chose to work with QBP because the Burley-QBP partnership will greatly benefit our customers and it will allow Burley to focus on our core strengths of designing great trailers, manufacturing and assisting our customers with in-store training and marketing programs."

“We have known for some time that we were missing key products for family cyclists. Adding Burley to our catalog allows us to offer bicycle trailers and trailercycles to our dealers. We are stoked to have Burley on board and we know our dealers will be too,” said QBP assistant product manager Rodger Bradford.

Topics associated with this article: Distributor news

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