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Race Face, Cycles Lambert Announce Partnership

Published October 16, 2007

NEW WESTMINSTER, British Columbia (BRAIN)--Race Face and Cycles Lambert have inked an exclusive distribution agreement, making Race Face components and apparel available to bike dealers across Canada.

The 2007 hard goods line will be available for ordering as of July 16. Dealers can order all of Race Face's 2008 hard and soft goods at the upcoming booking season. Race Face products will be shown at ExpoCycle from September 9-11 at Cycles Lambert Booth #100.

“Cycles Lambert was the natural choice for us,” said Chris Tutton, vice president of sales at Race Face. “They are committed to dealers nationwide and have a best-in-class infrastructure to support a wide network of clients. Their service is unparalleled, and both dealers and riders will benefit from this partnership.”

“We equate Race Face with innovative design and driving the envelope on every aspect of cycling,” said André Trudeau, director of product and purchasing for Cycles Lambert. “More than just product, they live and die for the bike—just like we do.”

Note: Canadian dealers can also continue to order product direct from Race Face.

Topics associated with this article: Distributor news

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