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Trek Partners with Retailer for Challenge

Published February 21, 2008

OMAHA, NE (BRAIN)—Midwest Cycling has partnered with Trek to offer two people from each city a unique opportunity to integrate bicycles into their daily life.

The Go By Bike Challenge started yesterday in Omaha, NE, Kansas City, MO, and St. Louis, MO.

Area residents are invited to visit the Go By Bike Challenge Web site (click on link) to submit their profile. A man and a woman from each city will be selected to receive a free bicycle and accessories from the event sponsors. Their prizes are theirs to keep if they complete the Challenge.

For the Challenge, each of the six winners will ride bikes on six short trips (under 2 miles) per week during the month of May, which is National Bike Month. Winners will post weekly online entries about the Challenge to share their experience with others in the community.

The goal of the Challenge is to promote a lifestyle which integrates the bicycle into daily life.

Deadline for entries is midnight, March 24. Click on the link to submit your profile today.

Topics associated with this article: Advocacy/Non-profits

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