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Giant Retailers to be Featured on CBS News

Published July 14, 2008

NEWBURY PARK, CA (BRAIN)—Two Giant Bicycle dealers are to be featured in a news story for the "CBS Evening News with Katie Couric" tonight.

Broadcast news schedules are subject to change and the story may get moved to another date, depending on coverage of breaking news events.

A video news crew went to NYCE Wheels in New York City and Breakaway Bikes in Philadelphia to examine how bike sales are increasing in the United States as the cost of gasoline and commuting goes up.

Both Breakaway Bikes and NYCE Wheels were chosen for the story because the shops have consumers who commute by bicycle as part of their large client base. NYCE Wheels also sells the new Giant Twist Freedom DX—the latest Hybrid Cycling Technology bicycle that seamlessly integrates the pedaling power of the rider with the efficiency of an electric motor to give all types of riders the ability to travel farther, faster and with greater ease.

Topics associated with this article: Media/Publishing

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