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OutDoor Demo Shaping Up to be Strong

Published August 18, 2008

LAS VEGAS, NV (BRAIN)—Interbike's annual OutDoor Demo at Bootleg Canyon, Nevada, is on schedule to meet or exceed last year's event.

Currently, the OutDoor Demo has 63,500 of net-sold, square-feet of exhibit space and is continuing to grow as manufacturers submit exhibiting contracts.

"The OutDoor Demo continues to be an important event for manufactures and bicycle retailers," said Rich Kelly, Interbike's marketing manager. "Retailers want and need hands-on testing opportunities. The industry continues to introduce a broad range of bikes and accessories for different uses, such as cyclocross and commuting, and OutDoor Demo is the perfect opportunity to demo them all."

This year's edition of the OutDoor Demo will be held September 22-23, and will now include a cyclocross demo loop, prepared by CrossVegas, LLC, with 40-centimeter high barriers interspersed along a 1-kilometer undulating course.

The 2008 Interbike OutDoor Demo expo area is returning to the Bootleg Canyon park, which was improved last year with landscaping and new pavement by Boulder City's Parks and Recreation. Bootleg Canyon, home to one of the International Mountain Bicycle Association's (IMBA) "Epic Rides," features:

· An extensive groomed trail network
· Professionally built BMX track
· Closed-road loop
· Downhill-specific trails
· Dirt-jumping section
· Closed-cyclocross course

Topics associated with this article: Tradeshows and conferences

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