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Outdoor Demo East Filling Up Quickly

Published September 2, 2008

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike have announced preliminary exhibitor and event information for its inaugural OutDoor Demo East, to be held at the Roger Williams Park in Providence, R.I.

Presented by SRAM Corporation and Jamis Bicycles, the October 21-22, 2008, Interbike OutDoor Demo East event currently has 40-plus key bicycle and accessory manufacturers scheduled to exhibit, representing close to 19,000 net-sold, square-feet of exhibit space. The exhibitor numbers are expected to grow as manufacturers continue to submit exhibiting contracts.

"This year's OutDoor Demo East will be the first Interbike product testing event specifically serving east coast retailers," said Andy Tompkins, Interbike's show director. "The support the industry is giving in terms of the variety and depth of exhibitors, the special seminars, supporting events, and sponsorship is great. OutDoor Demo East will provide retailers and the media an opportunity to test new products, educate staff on new trends, and network with industry members all with a minimal amount of travel to get to the event."

Roger Williams Park is located just south of downtown Providence and has been the host venue for the 2006 and 2007 National Cyclocross Championships. In addition to being a great place for cycling, Providence is a central location for approximately 1,200 New England and Northeast independent bicycle retail stores, and is easily accessible by most forms of transportation.

The host venue includes a road loop, sponsored by Mavic, for road and commuter bike testing and two off-road trails called "The Bowl" and the "Lakeside Trail," for mountain and cyclocross bike testing.

The National Bicycle Dealers Association (NBDA) will also present its Super Seminar series in the Roger Williams Park Casino, a restored 1896 Colonial Revival building. NBDA Super Seminars titles include The Retail Store Manager as Leader, How to Make '09 Turn Out Fine, Practical Methods and Systems to Increase Profits in Your Service Department, and Power Merchandising for Bicycle Retailers.

In addition to the Super Seminars, Mavic and SRAM will also offer technical product seminars during the two-day event.

Providing a festival-like atmosphere, a DJ will be playing music all day, there will be a beer garden and concession stands for refreshment and on the evening of the first day, Pedro's is sponsoring an industry networking party with free authentic New England food and beer.

The Interbike Outdoor Demo East event is based on the Interbike Outdoor Demo held in conjunction with the Interbike International Bicycle Expo in Las Vegas. The new event is aimed at servicing retailers who do not attend and/or additional staff members who are not able to participate in the Interbike International Expo and Outdoor Demo.

The OutDoor Demo East is not intended to replace Interbike's September trade event, but will include additional events to benefit retailers unable to attend the Las Vegas show, for example, the NBDA Super Seminars.

To learn more about the 2008 Interbike OutDoor Demo East (i.e. current exhibitors list, schedule of events, how to exhibit, and online registration), please visit

Topics associated with this article: Tradeshows and conferences

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