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Yakima Partners with GE Money

Published September 23, 2008

BEAVERTON, OR (BRAIN)—Yakima has partnered with GE Money, a unit of General Electric Company, and its GE Money Sport consumer financing program providing special financing options for many consumer products and services.

With the GE Money Sport Card, participating Yakima dealers will provide customers instant credit and financing options for their rack and outdoor gear purchases made specifically with that retailer. Furthermore, participating dealers will have the flexibility to develop their own financing promotions specific to their consumer audience. Both Yakima and GE Money will be available to answer questions during the Interbike, Yakima booth #3935, GE Money booth #970.

“The GE Money Sport Card gives dealers another competitive tool to build relationships with their consumers,” said Ron Ten Berge, vice president of sales and business development for Yakima. “Not only will we continue to supply first class products, but also, provide Yakima consumers with more options to make their rack purchases while putting more money in our retail partners’ pockets.”

The GE Money Sport card, managed by GE Money’s Sales Finance unit, provides approved consumers immediate credit lines within minutes from $1,000-$10,000 on purchases over $199 with the ability to take advantage of promotional periods such as no interest if paid within six months.

Consumers receive a personalized card with the retailer’s name imprinted on it within a few days. Throughout the year, Yakima will sponsor a portion of the promotional financing offers in order to drive retail foot traffic, helping its dealers to move product off the shelves.

“We are dedicated to helping Yakima’s dealers build their businesses through repeat purchases and customer loyalty, while enabling their customers to spend more dollars,” said Dennis Murphy, vice president of GE Money’s sporting goods industry. “We share Yakima’s passion for the outdoors and look forward to a long-term partnership.”

GE Money is well established in the outdoor industry, already having strong relationships with companion products to Yakima’s product offerings including the Cannondale Sports Group, Felt Bicycles, Hobie Cat and Quality Bicycle Products.

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