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Hincapie Signs Xtreme Endorsement Deal

Published December 28, 2008

LAHAINA, HI (BRAIN)—Eight time Tour de France winning team member George Hincapie will represent Xtreme Sports ID as a spokesperson.

“I’ve been in enough situations to understand the value of having my emergency contact and medical information immediately available,” Hincapie said. “In an emergency, time matters. Xtreme Sports ID provides critical information to anyone assisting me by dialing the phone number on the wristband. Knowing it comes in kids sizes, as a father, gives me a little extra peace of mind,” he added.

Each Xtreme Sports ID wristband carries a medical symbol, toll-free telephone number and a unique ID number. A purchaser registers on the Web site and creates their ID record. In an emergency, first responders dial the 800 number and follow the prompts to access vital information such as name, address, emergency contacts, medical provider, medical conditions, allergies, medications, etc.

The Xtreme Sports ID bracelet retails for only $8, which includes one full year of coverage and can be renewed for $5. The all-weather silicone wristband is available for purchase online,, and at select retailers across the country. Hincapie will be wearing his Xtreme Sports ID starting with the Tour Down Under in January 2009.

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