You are here

Hincapie Launches Denim Website

Published April 9, 2009

GREENVILLE, SC (BRAIN­­­­)—Hincapie Sportswear has launched a new website to promote the company’s Hincapie Premium Denim Collection. (click on link) features Hincapie’s fashionable new collection of contemporary denim that celebrates the active lifestyle, while capturing the chic and sophisticated designer feel of the new brand.

“I’m very proud of Hincapie Premium Denim and the new website,” said Rich Hincapie, president of Hincapie Sportswear. “I think the site really captures the brand image and excitement of our new denim collection. Our customers are interested in contemporary style on and off the bike. Designer denim is an integral part of today’s active lifestyle for many people. The Hincapie Premium Denim Collection features fashion-forward designs for the modern lifestyle. The new denim line definitely enhances the high fashion and distinctive style that is exemplified by our Hincapie cycling apparel line.”

Customers and fans can immerse themselves in the exciting world of high fashion designer denim at The visitor experience helps to enhance the Hincapie Premium Denim brand image that Hincapie is communicating through the chic graphics and imagery on the site. The new website features stylish photos of Tour de France stage winner George Hincapie and his wife Melanie modeling the fashionable new collection.

“We worked hard to make sure that the new website mirrors the Hincapie Premium Denim brand image,” said Kirk Flinte, interactive marketing manager for Hincapie Sportswear and lead designer on the website project.

Hincapie has created stylish designs that look and feel as good on the runways of Paris as they do on the back roads of California. Hincapie Premium Denim jeans retail for $144.99 and are available in popular men’s and women’s sizes in five designer styles for each gender. The garments are available through select Hincapie bicycle retailers and on

Topics associated with this article: Web/Internet

Join the Conversation