Web/Internet

E-Commerce, social media, online media

Posted May 21, 2018

LAKE OSWEGO, Ore. (BRAIN) — Yakima is introducing its first ambassador program, the Yakima RackPack, with a group of athletes and everyday adventurers from numerous sports and pursuits. The ambassadors will share tips and tricks from the road, travel stories and more through Yakima’s website, blog, social media channels and public events.

Posted in North America Tagged People / Web/Internet
Posted April 4, 2018
BRAIN's Lynette Carpiet joins retailers Tom Henry and Ken Woody Smith on the podcast, available Wednesday.
The BRAIN survey results are in the April 1 issue.

LAGUNA HILLS, Calif. (BRAIN) — The majority of IBD sales still take place inside the four walls of a brick-and-mortar store, and many retailers don't believe that will change dramatically over the next few years, according to a survey conducted by Bicycle Retailer & Industry News.

Posted in Retail News Tagged Web/Internet
Posted March 16, 2018

PARK CITY, Utah (POC) — POC is working with Locally to add a retail locator tool to POC's e-commerce website starting April 15. The feature will show POC's ski and bike product dealers as well as real-time availability of products.

Posted in Industry News Tagged Web/Internet
Posted February 26, 2018

ST. PAUL, Minn. (BRAIN) — Park Tool announced it has surpassed 100,000 subscribers to its YouTube channel, where viewers can learn how to tweak, adjust and fix their bikes from Calvin Jones, the company’s director of education and master mechanic.

Posted in Industry News Tagged Web/Internet
Posted November 21, 2017

LONG BEACH, Calif. (BRAIN) — Zwift is now offering retailers wholesale prices on membership cards, suggesting that brick-and-mortar retailers can bundle indoor training products and make it easier for new users to get started with the online cycling program. 

Posted in Industry News Tagged Web/Internet / Mobile bike apps
Posted November 3, 2017

WASHINGTON (BRAIN) — The National Sporting Goods Association and the National Retail Federation — along with the attorneys general from 35 states and the District of Columbia — have signed on to support South Dakota’s efforts to overturn a key ruling that exempts online retailers from collecting state sales taxes.

Posted in Retail News Tagged Web/Internet
Posted April 19, 2017

MONTEREY, Calif. (BRAIN)—The message to retailers is simple: Embrace changes in the marketplace, especially consumer fixation with e-commerce, or your business could be in jeopardy.

Posted in Retail News Tagged Omnichannel / Web/Internet / Bicycle Leadership Conference
Posted January 26, 2017
A screenshot of the Velotooler iOS app.

HAMDEN, Conn. (BRAIN) — Velotooler, a web-based program that matches up consumers with independent bike mechanics, is getting off the ground with a trial run in New England, where about 80 transactions have been completed this month. The company now offers its mechanics a group insurance program.

Posted in Product/Tech Tagged Web/Internet / Mobile bike apps
Posted January 4, 2017
Merckx joins BH, Spot, Elby, Ellsworth and other brands available through Velofix Direct.

VANCOUVER, British Columbia (BRAIN) — Velofix has signed an agreement with Eddy Merckx Cycles to assemble and deliver bikes ordered through EMC's website.

Posted in North America Tagged Omnichannel / Web/Internet / Mobile service
Posted November 22, 2016

SANTA ROSA, Calif. (BRAIN) — The Cycling blog RedKitePrayer.com has begun soliciting voluntary reader subscriptions. The site also continues to accept advertising in what publisher Patrick Brady called an "NPR-style" model. 

Posted in North America Tagged Web/Internet / Media/Publishing
Posted October 26, 2016
What U.S. shoppers see when they search for SRAM on ChainReaction.com.

COLORADO SPRINGS, Colo. (BRAIN) — U.S. visitors to European-based e-commerce sites like Wiggle and Chain Reaction have seen something new when they searched for SRAM products in recent months: nothing.

Posted in International Tagged MAP / Web/Internet

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