NOVATO, CA (BRAIN)—Marin Bikes is partnering with UK brand Mezzo Bikes to distribute three models of folding bikes in the United States.
After evaluating several folding bikes and exploring in-house development, Kelly Burr, vice president of product development, decided that Mezzo was the right choice. “Building an efficient folder that handles like a real bicycle is extremely difficult,” Burr said. “We’ve chosen the Mezzo because it represents the epitome of the qualities that we wanted in a folding bike. The ride quality is in a category above all competing models available on the market.”
Available in three styles with an introductory retail price of $929, each model provides dealers with a full margin and the ability to sell the Mezzo on its quality without Internet pricing competition.
“The Mezzo is a fresh product that doesn’t come with a stodgy stigma,” said Marin brand manager Aaron Tieman. “It provides a practical alternative for the commuting professional and a profitable product for U.S. bicycle dealers.”
For more on this story be sure to read to the August 1 issue of Bicycle Retailer and Industry News.
