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Bent Up Cycles Purchases Barcroft

Published October 7, 2009

VAN NUYS, CA (BRAIN)—Southern California-based Bent Up Cycles, one of the country’s largest retailers of recumbent bicycles, has purchased Barcroft Cycles, the Falls Church, Virginia-based manufacturer of such recumbent bicycles as the Barcroft Dakota, the Barcroft Virginia, the Barcroft Oregon and the Barcroft Columbia—a tandem recumbent.

According to Dana Lieberman, founder and owner of Bent Up Cycles, the purchase of Barcroft Cycles is not only a sound business decision that will fulfill the needs of his clients all over the country but, in some respects, fulfills a dream he had almost a decade ago.

"One of my first recumbents was a Barcroft Dakota," Lieberman said. "I loved that bike. Sleek lines and perfect geometry made for one of the best rides available.”

Privately owned Bent Up Cycles has, since 2003, been servicing the rapidly growing niche market of recumbents

Lieberman, who had been riding a variety of recumbents for years, opened his storefront in 2003. Within two years, customer response from all over the world prompted not only the establishment of a web-based retail operation but called for a tripling in size of the retail location. In 2006, and in response to customer demand for even more specialized frames and components, Lieberman purchased Carbent, a manufacturer of custom carbon recumbent bikes and frames.

The purchase of Barcroft Cycles, according to Lieberman, is the perfect addition to the family of high-end, high-performance recumbents, tandem recumbents and three-wheeled trikes that Bent Up Cycles offers.

Barcroft Cycles was founded in 1999 by Bill Cook, a retired journalist who turned his passion for cycling into a business that creates masterfully built recumbent bicycles. “I can’t imagine anyone better than Dana to take over Barcroft. He is a superb recumbent retailer and an innovative, experienced manufacturer of world-class bikes," Cook said.

In addition to the Barcroft brand, Bent Up Cycles also carries such fine brands as Bacchetta, Velokraft and its own Carbent HPV brand.

Topics associated with this article: Mergers & Acquisitions

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