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BTAC Outreach Program Goes National

Published January 25, 2010

TORONTO, Ontario (BRAIN)—The Bicycle Trade Association of Canada (BTAC) is reaching out to the Canadian cycling industry and conducting a series of small, intimate meetings with specialty bike retailers and suppliers across Canada during the first quarter of 2010.

Having already conducted very successful Vancouver sessions before Christmas, BTAC is now inviting locally‐based retailers and suppliers from regions across Canada to attend meetings in Montreal, Moncton, Toronto and Calgary during the month of February.

Attended by six to eight locally‐based members of the industry, each group will examine three to four key issues facing the Canadian industry, and discuss the ways BTAC can improve in its efforts to assist retailers, suppliers and our industry in the future. Hosted by Janet O’Connell, BTAC’s executive director, local BTAC board members and Rob Jones, BTAC’s director of market research, each city will host two sessions; one for retailers and a separate one for suppliers.

“As an organization, we wanted to reach out and find ways we can improve our services to the bike industry. While surveys can provide an outline of the issues facing our
industry and BTAC, they are not always enough, so we are sitting down around a table, face‐to‐face with our peers, and discussing real ways that BTAC can improve its value to
members,” O’Connell said.

BTAC Focus Group Dates:

Montreal February 10, 2010
Moncton February 11, 2010
Toronto February 16, 2010
Calgary February 23, 2010

These sessions are open to both members and non‐members of BTAC in the specialty bicycle industry, and e‐invites are
being sent out now. Look for your e‐mail invite to your local meeting OR contact Janet O’Connell at (886) 528-2822 or

Topics associated with this article: Events

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