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UK's Boardman Bikes Going Global

Published August 12, 2010

LAGUNA HILLS, CA (BRAIN)—Boardman Bikes, the British bicycle brand created by cycling legend Chris Boardman and former UK Ironman record holder Alan Ingarfield, has the worldwide marketplace firmly in its sights with plans for international distribution in 2011.

"The success for Boardman Bikes within the home market since our launch in 2007 is driving our desire to expand beyond the UK and to explore international opportunities for our brand. Our business, based on an excellent range of bikes, has seen phenomenal growth in these early years—with ever-improving brand awareness, an increasing share of the market and a fantastic reception from both the consumer and press alike, setting new benchmarks and consistently winning a large array of tests," said Alan Ingarfield, CEO.

"To this point, we've offered our excellent performance range of road, MTB and hybrid bikes—aimed at everyone—from the everyday enthusiast through to the more serious competitive racer. With the company’s experience at elite levels, combined with our sponsorship of world-class riders and our R&D department, the line-up for 2011 includes the all-new, world-class elite high performance level of product—increasing the depth and outreach of our range considerably. We have taken key findings from R&D and created the all-new Elite range to build upon the success of our performance products. By utilizing highly developed aerodynamic and superlight carbon frames, the Elite frames are world-class," said Chris Boardman, director of R&D.

"This phase of growth is a very exciting time for the business. As a new brand exploring all potential routes to market across all territories around the world, we'll be keen to ensure that our package with each and every potential distributor and partner is extremely rewarding for all. We're looking for outstanding partners who share a really strong belief in our product, who provide excellent customer experience, coupled with a true desire to grow the range internationally. We see this as a fantastic opportunity to create long-lasting, lucrative partnerships," said Andy Smallwood, director of operations.

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