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Haro Hires New Masi Brand Manager

Published February 3, 2011

VISTA, CA (BRAIN)—Haro Bicycles has appointed Phil Tinstman to the position of Masi brand manager.

“I am very excited that Phil has joined our team,” said Joe Hawk, Haro’s chief operating officer. “Phil brings a unique blend of talent and passion to the brand and we are extremely fortunate to have these qualities available to us after the recent departure of Tim Jackson, Phil’s predecessor and former Masi brand manager.”

Tinstman brings more than a decade of marketing experience to Masi from the action sports Industry, most notably Spy Optic and No Fear where he performed similar duties. Tinstman is no stranger to competition having raced mountain bikes for most of his athletic career and earning a gold medal at Winter X, racing his Masi to a 5th place overall finish in the El Tour de Tucson, and managed a top 10 finish during the recently completed Carlsbad Marathon, an event with a field of nearly 1150 competitors.

“It is his competitive nature combined with his passion for cycling that we are confident will drive Masi to new levels in the future,” Hawk said.

"I think Phil is a great next steward of the Masi brand. I can sincerely see a very similar passion for the brand in his eyes that I am told that Joe Hawk saw in mine when I interviewed for the position more than six years ago," said Tim Jackson, former brand manager. "Things will be different but different can be good and I know that Phil understands the brand and the great momentum it now has. I feel confident in passing the torch over to his capable hands." Jackson recently joined ASI as lifestyle/transportation category manager for its Fuji, Breezer and SE brands.

“I am very enthusiastic about starting this new chapter in my life,” said Tinstman. “Cycling has always been a passion of mine and my connection with Haro stems from being a team rider during the 90s to racing on Masi road bikes for the past five years. My extensive racing experience combined with years of lifestyle marketing has provided me with a unique combination for furthering the Masi brand. I am looking forward to not only the professional challenges but also to the personal challenges on the daily lunch rides.”

Topics associated with this article: People

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