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Probar Hires Eight New Outside Reps

Published March 15, 2011

PARK CITY, UT (BRAIN)—Probar has hired eight new rep agencies for the company’s outdoor specialty channel.

The inclusion of these top-tier agencies, covering the West Coast, Rocky Mountains, Western Lakes, Eastern Lakes, Mid-Atlantic, New England, South Central and South East will more than double the size of Probar’s national representation in the specialty outdoor market, according to a press release.

In response to growing consumer demand, new product lines and a renewed commitment to the outdoor specialty market, Probar is growing their national rep force from less than 20 to over 50, while partnering with top-tier agencies that represent complementary brands and have strong retail relationships in their respective regions.

“I am extremely proud to be partnered with such high quality agencies,” said Colin True, Probar national sports & outdoor sales manager. “Not only do these agencies share our passion for fantastic tasting real food, but they also have the firepower to carry Probar’s momentum into the specialty outdoor marketplace.”

Probar’s new agency roster includes:

West Coast
Far West Associates
Principals: Stan Ross, Mike Matranga

Rocky Mountains
Mountain Source
Principal: RJ Guiney

South Central
The Spiridon Group
Principal: Justin Webster

Western Lakes
The Holton Sales Group
Principals: Jim and Cindy Holton

Eastern Lakes
Waypoint Sales & Training
Principals: Sam Powers

New England
The Franconia Group
Principal: Brian Hamann

MVP Sales, LLC
Principal: Mike Longo

South East
The Summit Group
Principal: Jim Kelly

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